Cookie Policy

Last Updated: November 8, 2025

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently and to provide reporting information.

Cookies set by the website owner (in this case, Your Tax Base) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., analytics, advertising, or interactive content).

2. Why We Use Cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our website. Third parties serve cookies through our website for analytics and other purposes.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Examples:

  • Session management and authentication cookies
  • Security cookies to prevent fraud
  • Load balancing cookies to distribute traffic
  • Cookie consent preferences

Duration: Session or up to 1 year

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.

Examples:

  • Google Analytics cookies (_ga, _gid, _gat)
  • Page visit tracking
  • User behavior and navigation patterns
  • Conversion tracking

Duration: Up to 2 years

Third Parties: Google Analytics

3.3 Functionality Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

Examples:

  • Language preferences
  • Form data persistence
  • User interface preferences
  • Calculator inputs and results

Duration: Up to 1 year

3.4 Marketing and Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

Examples:

  • Advertising network cookies
  • Retargeting and remarketing cookies
  • Social media advertising pixels
  • Conversion tracking for ads

Duration: Up to 2 years

Third Parties: Google Ads, Facebook, LinkedIn

4. Other Tracking Technologies

4.1 Web Beacons (Pixel Tags)

Web beacons are tiny graphics with a unique identifier, similar in function to cookies. Unlike cookies, which are stored on your device, web beacons are embedded invisibly on web pages or in emails. We use web beacons to track email open rates and user interaction with our content.

4.2 Local Storage

Local storage allows websites to store data locally within your browser. We may use local storage to save your preferences and improve your user experience. Unlike cookies, local storage data does not expire automatically.

4.3 Session Storage

Session storage is similar to local storage but is cleared when you close your browser tab. We use session storage for temporary data during your browsing session.

5. Third-Party Cookies

In addition to our own cookies, we may use various third-party cookies to report usage statistics of our website and deliver advertisements. These third parties may collect information about your online activities over time and across different websites.

Third-Party Services We Use:

Google Analytics

Purpose: Website analytics and performance tracking

Privacy Policy: https://policies.google.com/privacy

Cal.com

Purpose: Consultation booking and scheduling

Privacy Policy: https://cal.com/privacy

Vercel Analytics

Purpose: Website performance monitoring

Privacy Policy: https://vercel.com/legal/privacy-policy

6. How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through the following methods:

6.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in our website footer.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to:

  • Block all cookies
  • Block third-party cookies only
  • Delete cookies when you close your browser
  • Notify you when a website sets a cookie

Here are links to cookie management instructions for common browsers:

6.3 Opt-Out Tools

You can opt out of certain third-party advertising cookies using these resources:

Please note: If you block or delete cookies, some features of our website may not function properly, and you may not have access to all features and personalization.

7. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no industry standard for recognizing or responding to DNT signals. At this time, our website does not respond to DNT signals.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on this page with a new "Last Updated" date.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

9. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Your Tax Base

Email: support@yourtaxbase.com

Phone: (800) 555-1234

For cookie-specific inquiries, please include "Cookie Policy" in your subject line.